Technology + Commercialization

Meet the Team

Sometimes there are no digital solutions to an analog problem.

Overview

POLICY ENGAGEMENT. Tech companies face challenges that even the best engineers and computer scientists can’t solve. The new reality for tech involves greater oversight and transparency. Policymakers usually lack technical expertise. Regulators can’t move fast. But brand reputation and market share can move quickly in the wrong direction. Our team of industry leaders, policy experts, community advocates, and former regulators has the trust and relationships that tech companies need as they navigate this new reality.

CUSTOMER ENGAGEMENT. Tech companies sometimes come up with elegant engineering solutions that are too complex for end users. Our team unites seasoned technologists with senior executives who have spent years on the buy side, deciding what technology to buy and understanding what barriers exist to acquisition and adoption. We provide our clients exceptional insight into the voice of the customer: how they think, how they act, whom they listen to. Our broad network of resources allows us to provide clients with critical information and context to hone their product vision, develop product strategies, and achieve scale.

“As the person responsible for defining the industry strategy for Microsoft’s productivity, security and compliance business, I relied on experts to help me connect with the reality of my customers. When it came to health strategy, I had to go no further than CLS to understand what matters to health leaders and business decision makers in healthcare.  Working with CLS, I came to understand the KPIs of the industry, the why behind them, and the vernacular of the industry. CLS also helped me map where the unmet needs of the industry could be well served by the solutions I was responsible for taking to market.  It has been a terrific partnership.”
Dianne Pallais, PhD

Principal Program Manager, Customer Transformation, Microsoft Corporation

TEch + Comm Services

  • Commercialization
  • GTM
  • Ideal customer profile
  • New production/product line creation
  • Product design and development
  • Product differentiation
  • Product market fit
  • Proof points
  • TAMs
  • Voice of the Customer

team leads

Geof Baker co-leads the Technology + Commercialization team at CLS. He has advised global technology companies and start-ups on how to create product market fit, test assumptions, understand and adjust to the voice of the customer, and accelerate sales and scalability. 

Nwando Anyaoku, MD co-leads the Technology + Commercialization team at CLS. Dr. Anyaoku has advised global technology companies on the voice of the customer, helping the tech industry understand and navigate barriers to adoption and implementation of new and existing technologies.

Meet our Technology + Commercialization Services team →

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